CREATE A REPUTATION
Building an identity is not an isolated act—it is a process. It goes beyond graphics, and beyond just a logo. It lays the foundation before any visible design is applied. Don’t make the mistake of just going for the tangible items like a new web site or a business card without building a solid foundation. IT’S NOT JUST A LOGO DESIGN. We are building a reputation. A good reputation is the esteem in which your stakeholders hold your company. It is the opinion in which people have about your company.
So how do we get you a favorable rep? We explore these questions together:
WHO DO YOU THINK YOU ARE?
Everyone in the company has something to say about who you are—special modern design listens, then distills this info.WHO ARE YOU?
Before you can tell people what to think about you, you must know clearly who YOU are. Have a good sense of the message you want to portray. What is the business about? What are the goals?HOW DO YOU WANT TO BE PERCEIVED?
How do you want to be perceived by target groups, and future employees?WHO ARE YOU TALKING TO?
It’s helpful to narrow your focus and target a specific psychographic to get your message to the right group.WHAT MAKES YOU DIFFERENT?
What sets your apart from the competition? You need to put a stake in the ground.
WHO ELSE SELLS SIMILAR GOODS OR SERVICES?
Will there be other companies vying for the target market?
WHAT DO YOU DO? WHAT DO YOU HAVE TO OFFER?
Are you able to communicate what you do in a simple manner?
Ok-then….
WHAT DO YOU LOOK LIKE?
special modern design has the insight and creativity to visualize the meaning of the brand once the brand identity is solid. It is crucial that all the components are consistent in order to strengthen the customer’s attachment and respect.