MODERNIZE
At one point or another, every company finds itself in need of a more contemporary identity or it may find itself falling behind the competition. Perhaps you need to project more confidence than is present in your current identity.
WHAT ARE REASONS TO REDESIGN YOUR LOGO?
You may discover that your business isn't following the same path you originally set out on. You may need a logo redesign or update, or a whole new visual identity design system. Here are some more reasons to modernize your business identity:
• company name or structure change
• company structure change
• need to strengthen your brand
• narrowing your focus
• need a more professional look
• need to reconnect with your audience
• changing locations
• your logo has a swoosh
IDENTITY REDESIGN
You may have narrowed your focus like Flewelling and Moody Architects did. After 80 years in general architecture, they found themselves gravitating to the modernizing and erecting of educational facilities. By narrowing the firm’s focus, the new brand identity speaks to a targeted group of clients, as well as, the internal design team. Some questions: What part of the identity should you retain? Do you need a fresh start? What are some new business objectives?
SEEKING OUTSIDE HELP
It is hard to really see how you are percieved by others. Many creative firms hire special modern design to be the mirror that reflects your core values that may be otherwise missed. Dealing with your own mountain of work and pending deadlines, it's easy to put a new identity or redesigning a logo on the back burner.