Los Angeles Universal Preschool

LAUP (pronounced LA-up) is an independent, public benefit corporation dedicated to making high-quality preschool available to every 4-year old in Los Angeles County. LAUP is funded predominantly by First 5 LA, is supporting the operations or development of preschool classrooms that will serve more than 14,500 children.

special modern design created the brand identity (logo, stationery, web site) for LAUP guided by a 10-year Master Plan developed by Karen Hill-Scott Company. The resulting clean and simple logo design tells a story of the the cultivation of the next generation.