How we still love paper

https://www.printmag.com/daily-heller/the-daily-heller-pop-goes-the-paper/

From The Daily Heller

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I couldn’t get past these amazing graphics as Steven Heller touts his paper love.
I needed to dive in.

view this exhibit online:

"Animated Advertising: 200 Years of Premiums, Promos, and Pop-ups"
December 1, 2022 – February 11, 2023

Paris, [ca. 1920s].

Attached to one side of the box for the French soap S.28 is a pop-up illustration of children bathing. An unusual survival, given the product’s handling and use. Here the manufacturer has chosen unique packaging to entice the consumer to buy the product.

Read more here from his site

Snap, Crackle, Pop-up

Another color slice book but drawn by Vernon Grant (1902–1990)

Rice Krispies, Listen! Get hungry. Battle Creek, MI: Kellogg’s, 1933.

Smoke Players [sic] Navy Mixture.

A curious chromolithographed trade card showing a young boy climbing a tree only to find a pack of cigarettes.